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Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [ 1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. [ 2]
Comparison of web search engines. Web search engines are listed in tables below for comparison purposes. The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software. The second and third table lists internet privacy aspects along with ...
Searx. Searx ( / sɜːrks /; stylized as searX) is a free and open-source metasearch engine, [ 4] available under the GNU Affero General Public License version 3, with the aim of protecting the privacy of its users. [ 5][ 6][ 7] To this end, Searx does not share users' IP addresses or search history with the search engines from which it gathers ...
Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...
Search engine optimization metrics. A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be ...
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