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t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
v. t. e. Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to ...
Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
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Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent ). [ 1] A web resource may be (for example) a website, web page, or web directory. [ 1] A backlink is a reference comparable to a citation. [ 2] The quantity, quality, and relevance of backlinks for a web page ...
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