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Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire.The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors and Plantastic.
Premier Milling Company Ltd ("Premier") was established in 1913 by Joffe Marks, as the successor business to Marks & Co (Founded 1890), which began with a single mill at Fordsburg, and quickly expanded to include flour and maize mills in Newtown, the acquisition of Union Flour Mills and the Vereeniging Milling Company (1934) which evolved into Epic Oil Mills and EPOL animal feeds.
Pages in category "Premier Foods brands" The following 33 pages are in this category, out of 33 total. This list may not reflect recent changes. A. A.1. Sauce;
In April 2014 it became a limited company after Premier Foods sold a 51% stake in the business to The Gores Group to form a joint venture between the two companies. [1] In November 2020, it was announced that both the Gores Group and Premier Foods had sold their stakes in the business to British-based private equity firm Endless LLP. [2] [3]
Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. [4] [5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.
Saxa salt. Saxa is a brand of herbs, spices, salt and pepper in the United Kingdom, Ireland and Australia that was introduced in 1907. Formerly a brand of Rank Hovis McDougall [1] it became property of Premier Foods in 2007.
In 2006, Campbell's soup withdrew from the UK market, and sold its assets, including Batchelors, to Premier Foods. The Campbell's name was licensed to Premier Foods until 2008, following which Campbell's Soup was rebranded as Batchelors. In 2008, Batchelors was rebranded with a new logo. [citation needed]
Gale's is a United Kingdom brand of honey, currently owned by Premier Foods. The former company had been established in 1919, remaining independent until it was acquired by Rowntree Mackintosh Confectionery in 1986.