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In 1979, executives at the newly formed Warner-American Express Satellite Entertainment Company felt teenagers were an overlooked and potentially lucrative audience, and hoped to develop a television format to target them. [2] MTV's original format was created by the executive Robert W. Pittman, later the president and CEO of MTV Networks. [3]
MTV is an American cable television channel which was the first television channel dedicated to music, music industry and history in the United States upon its founding in 1981.
The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV".
The origin of the phrase has been attributed to the MTV Network itself "to describe the teenagers that dominate their ratings". [6]The phrase came into general use more than two years after the cable network's 1981 debut.
The '80s were a decade defined by major technological innovations, big hair, cult-classic movies and the start of many iconic companies, including AOL on May 24, 1985. Most basic supplies in the ...
From February 28 to March 31, 2020, MTV 80s was broadcast for one month as a themed alternative to its host channel, MTV Classic UK, but was not planned as a full-time replacement. From June 31, 2020, until October 5, 2020, VH1 Classic Europe broadcast a block of MTV 80s programming from midnight until midday as a test bed for what would ...
1985: Case formally launches Quantum Computer Services from the "ashes" of Control Video, starting the company that would become AOL. 1989 : Quantum Computer Services is renamed America Online.
Early American alternative bands such as R.E.M., The Feelies, and Violent Femmes combined punk influences with folk music and mainstream music influences. R.E.M. was the most immediately successful; its debut album, Murmur (1983), entered the Top 40 and spawned a number of jangle pop followers. [5]