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Reputation management, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a company's reputation in a positive way. [ 1 ]
Reputation marketing is often associated with reputation management and is seen as a means of handling negative reviews. However, reputation marketing differs in that it also seeks to manage positive feedback as a way to attract new customers. [4] Reputation marketing is taking a proactive approach toward your brand’s presence.
In addition, according to MORI's survey of about 200 managers in the private sector, 99% responded that the management of corporate reputation is very (83%) or fairly (16%) important. Reputation is a reflection of companies' culture and identity. Also, it is the outcome of managers' efforts to prove their success and excellence.
Marchex Announces New Product Solution for National Advertisers with a Local Presence; Early Data Show 30% Boost in Ad Campaign Performance SEATTLE--(BUSINESS WIRE)-- Marchex, Inc. (NAS: MCHX) , a ...
ReputationDefender is a comprehensive online reputation and privacy management company. Its 24/7/365 dashboard can help you manage the dramatic increase in availability of your personal information on the internet.
Marchex Announces First Quarter 2013 Results Call-Driven Revenue Grows 17% Year-over-Year and 9% sequentially SEATTLE--(BUSINESS WIRE)-- Marchex, Inc. (NAS: MCHX) , a leader in mobile performance ...
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
Marchex and Marin Software Announce New Partnership to Help Advertisers Increase Return on Ad Spend SEATTLE--(BUSINESS WIRE)-- Marchex, Inc. (NAS: MCHX) , a leader in mobile performance ...