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Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. [1]
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
In addition, according to MORI's survey of about 200 managers in the private sector, 99% responded that the management of corporate reputation is very (83%) or fairly (16%) important. Reputation is a reflection of companies' culture and identity. Also, it is the outcome of managers' efforts to prove their success and excellence.
Reputation Management: The practice of attempting to shape public perception of an organization by influencing online information. Risk Management : The identification and mitigation of potential risks before they occur.
Category: Reputation management. 6 languages. ... a subject which might develop even further in the future with the growing importance of online communities. ...
ReputationDefender® is a comprehensive online reputation and privacy management company. Its search-and-destroy dashboard can help you manage the dramatic increase in availability of your personal information on the internet, ReputationDefender® searches for all of your personal information online, destroying what you don’t want the world ...
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