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In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
Krating Daeng (Thai: กระทิงแดง, RTGS: krathing daeng, pronounced [krà.tʰīŋ dɛ̄ːŋ]; lit. 'red bull' or 'red gaur') [1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries. [2]
Even the most avid Red Bull sippers probably don't consider Chaleo Yoovidhya to be a household name. The third richest man in Thailand stayed out of the limelight, avoiding making any public ...
Red Bull was founded by Dietrich Mateschitz and Chaleo Yoovidhya, a Thai pharmacist. Mateschitz died last year and although his son, Mark, runs the company, the family holds only 49% ownership of ...
Chalerm Yoovidhya (born 1950) is a Thai billionaire businessman and co-owner of Red Bull GmbH. As of 2024, Forbes estimates his family's net worth at US$36 billion, making them the wealthiest in Thailand.
Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals.
Mateschitz co-founded Red Bull in the 1980s alongside Thai entrepreneur Chaleo Yoovidhya, owns two F1 teams, Red Bull Ring circuit in Austria.
Red Bull Racing Team, also known as Team Red Bull, was a NASCAR team owned by Red Bull founders Dietrich Mateschitz and Chaleo Yoovidhya. The team was based in Mooresville, North Carolina in the United States and was managed by Jay Frye. The team suspended operations on December 8, 2011 and their cars were sold to BK Racing.