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The CEO in charge of Bud Light and Michelob is betting on nonalcoholic beer to woo them back. Vivienne Walt. Updated November 21, ... is grappling with problems far broader than China.
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink". [59]
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Beer penetration fell 1 percentage point in the US market from 2016 to 2017, while both wine and spirits were unmoved, according to Nielsen data. Beer already lost 10% of market share to wine and ...
Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
Anheuser-Busch beer brands This page was last edited on 24 June 2020, at 12:45 (UTC) . Text is available under the Creative Commons Attribution-ShareAlike 4.0 License ; additional terms may apply.
Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity. Bud Dry was brewed using Anheuser-Busch's DryBrew process, originally developed under the leadership of August A. Busch. [2] The process also resulted in the creation of the similar, now-defunct, Michelob Dry.