Search results
Results from the WOW.Com Content Network
The use of negative space is a key element of artistic composition. The Japanese word "ma" is sometimes used for this concept, for example in garden design. [2] [3] [4] In a composition, the positive space has the more visual weight while the surrounding space - that is less visually important is seen as the negative space.
Space is the area around, above, and within an object. Photographers can capture space, architects build space, and painters create space. This element is found in each of the visual arts. It can be positive or negative, open or closed, shallow or deep, and two-dimensional or three-dimensional.
In page layout, illustration and sculpture, white space is often referred to as negative space. It is the portion of a page left unmarked: margins , gutters , and space between columns, lines of type, graphics, figures, or objects drawn or depicted, and is not necessarily actually white if the background is of a different colour.
Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
The concept of space as a positive entity is opposed to the absence of such a principle in a correlated "Japanese" notion of space. Though commonly used to refer to literal, visible negative space, ma may also refer to the perception of a space, gap or interval, without necessarily requiring a physical compositional element.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.
The Rubin vase illusion, where it is ambiguous which part is the figure and which the ground Shapes which can be read as a word once the viewer recognises them as being the isolated negative spaces of a word. Figure–ground organization is a type of perceptual grouping that is a vital necessity for recognizing objects through vision.