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The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.
The commercials were closed with a voice-over from actor Eddie Barth, who read the slogan, "Lite Beer from Miller: Everything you've always wanted in a beer. And less." [21] The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973. [citation needed]
Barth's most well-known voiceover commercial work was for an advertising campaign for Miller Lite during the 1980s. [1] Barth closed the Miller Lite television commercials by reading the slogan "Lite Beer from Miller. Everything you always wanted in a beer. And less.".
Miller Lite on Instagram: "Luke Combs is back on tour. To celebrate, we're dropping the new Miller Lite x Luke Combs Tour Trucker hat on 4/17, restocking daily until 4/20. Get yours while they last."
A division of the Better Business Bureau has recommended Molson Coors end a claim made in Miller Lite commercials that light beer shouldn't taste like water.
Or maybe the more-attractive-looking outcomes overall will resemble the old Miller Lite commercials around the slogan of “tastes great, less filling.” Alan Borsuk
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
Years after his playing career ended, Dobler stared in a Miller Lite commercial where he called himself a "troublemaker" before inciting an argument between two fans. Dobler also wrote a book with ...
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