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"Live for Now", also known as "Live for Now Moments Anthem", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding."
No sooner had Pepsi launched its shiny and expensive global campaign starring the effervescent Kendall Jenner in a very "woke" and zeitgeisty protest-themed commercial, it had to pull the ad in ...
Kendall Jenner broke down in tears on Sunday night's 'Keeping Up With the Kardashians' premiere when talking about her Pepsi controversy.
Twitter, Instagram, Snapchat and Facebook exploded in a mixture of open-mouthed disbelief, mockery and outrage at the sub-3 minute spot .
Nicole Bradley, public relations manager of Pepsi, clarified that the company's relationship with West had not changed and their marketing will continue as planned. In 2017, model and television personality Kendall Jenner starred in a commercial premiering the week of April 1 which caused much controversy over social media. [5]
Pepsi and Kendall Jenner both later apologized for the insensitive ad and it was taken down. [36] Common complaints against the ad were that it was "co-opting protest movements for profit" [ 37 ] and demonstrated the " white savior " trope in a way that trivialized the movement against police brutality.
The 21-year-old model touched down in Paris on Wednesday afternoon following Pepsi's decision to pull her controversial commercial.
Madonna took to Twitter on Wednesday to shade Pepsi following its controversial commercial starring Kendall Jenner decades after they pulled her own ad.