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Women In Games International stands as strong advocates for issues crucial to the success of women and men in the games industry, including a better work/life balance, healthy working conditions, increased opportunities for success, and resources for career support.
A 2008 Gallup poll indicated that men and women each make up half of all American video game players. [2] In 2014, women comprised 52% of video game players in the UK and 48% in Spain. [11] According to a 2008 study by the Pew Research Center, "fully 99% of boys and 94% of girls" play video games. [12]
This translates to more women playing video games than ever before, “almost reaching parity” with the number of men that play video games. The most visible and immediate ramifications of that have been the resistance of men and even some women within the industry.
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The mixed division is a staple of Ultimate (without being the standard)—it is the only division showcased at both the 2013 and 2017 World Games. Seven-player mixed teams (4 men plus 3 women, or 4 women plus 3 men) directly compete.
In the US, only 25% of men between the ages of 18 and 29 identify as politically liberal, while 40% of women in the same age group do, according to a recent Gallup poll.
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