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  2. Online content analysis - Wikipedia

    en.wikipedia.org/wiki/Online_content_analysis

    Dictionary Methods: the researcher pre-selects a set of keywords for each category. The machine then uses these keywords to classify each text unit into a category. Individual Methods: the researcher pre-labels a sample of texts and trains a machine learning algorithm (i.e. SVM algorithm) using those labels. The machine labels the remainder of ...

  3. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

  4. Sampling design - Wikipedia

    en.wikipedia.org/wiki/Sampling_design

    In business research, companies must often generate samples of customers, clients, employees, and so forth to gather their opinions. Sample design is also a critical component of marketing research and employee research for many organizations. During sample design, firms must answer questions such as:

  5. Content analysis - Wikipedia

    en.wikipedia.org/wiki/Content_analysis

    Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1]

  6. Research-based design - Wikipedia

    en.wikipedia.org/wiki/Research-based_design

    The research-based design process is a research process proposed by Teemu Leinonen, [1] [2] inspired by several design theories. [ 3 ] [ 4 ] [ 5 ] It is strongly oriented towards the building of prototypes and it emphasizes creative solutions, exploration of various ideas and design concepts, continuous testing and redesign of the design solutions.

  7. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    Example of A/B testing on a website. By randomly serving visitors two versions of a website that differ only in the design of a single button element, the relative efficacy of the two designs can be measured. A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research method. [1]

  8. Online research methods - Wikipedia

    en.wikipedia.org/wiki/Online_research_methods

    They are also referred to as Internet research, [1] Internet science [2] or iScience, or Web-based methods. [3] Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving.

  9. Design-based research - Wikipedia

    en.wikipedia.org/wiki/Design-Based_Research

    Methodologically, the learning sciences differs from other fields in educational research. It focuses on the study of learners, their localities, and their communities. The design-based research methodology is often used by learning scientists in their inquiries because this methodological framework considers the subject of study to be a complex system involving emergent properties that arise ...

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