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2. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research aims to produce so-called "actionable knowledge" that firms find useful in their operations: [36] Framing managerial anomalies: an anomaly is a puzzle or a perplexing situation that the market research report is meant to solve.

3. Magic Quadrant - Wikipedia

   en.wikipedia.org/wiki/Magic_Quadrant

   Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. [1]

4. Circana - Wikipedia

   en.wikipedia.org/wiki/Circana

   Circana, Inc., formerly known as IRI Worldwide and The NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.), is an American market research and technology company headquartered in Chicago. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 ...

5. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

6. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   This meant the Marketing Research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of companies looking for a competitive edge. [citation needed] Today, marketing research has adapted to innovations in technology and the corresponding ease with which information is available.

7. Category:Market research - Wikipedia

   en.wikipedia.org/wiki/Category:Market_research

   Market analysis; Market Opportunity Navigator; Market research and opinion polling in China; Market surveillance; Marketing experimentation; Marketing intelligence; Marketing research mix; Marketing research process; Media context studies (Advertising research) Media Technology Monitor; Media-Analyse (Germany) Mendelsohn Affluent Survey; Mind share