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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
The process of harvesting search engine result pages data is usually called "search engine scraping" or in a general form "web crawling" and generates the data SEO-related companies need to evaluate website competitive organic and sponsored rankings. This data can be used to track the position of websites and show the effectiveness of SEO as ...
Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
In May 2022, Similarweb acquired "RankRanger" to extend its offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced APIs that have been added to Similarweb's existing SEO tools to create a more comprehensive suite. [23] In March 2024, Similarweb acquired Admetricks to expand its ad intelligence offering. [24]
SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO.
Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer, Firefox and Google Chrome web browsers. [ 31 ] [ 32 ] The Alexa Toolbar included a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and the Alexa homepage, and the Alexa ...
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