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The Koine Greek term logos is translated in the Vulgate with the Latin verbum. Both logos and verbum are used to translate דבר in the Hebrew Bible. The translation of the last four words of John 1:1 (θεὸς ἦν ὁ λόγος) has been a particular topic of debate in Western Christianity in the modern period.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
According to Jacques Derrida, with the logos as the site of a representational unity, linguistics dissects the structure of the logos further and establishes the sound of the word, coupled with the sense of the word, as the original and ideal location of metaphysical significance. Logocentric linguistics proposes that "the immediate and ...
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
There is no tried-and-true way to work with a newly minted entrepreneur. Just like a pair of Nikes, they can come in all shapes, sizes and colors.
It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to emotions), and logos (logical reasoning) to shape the overall impact of a communication. [2] [3]
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...