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Strongly disagree; Disagree; Neither agree nor disagree; Agree; Strongly agree; Likert scaling is a bipolar scaling method, measuring either positive or negative response to a statement. Sometimes an even-point scale is used, where the middle option of "neither agree nor disagree" is not available.
Acquiescence is sometimes referred to as "yea-saying" and is the tendency of a respondent to agree with a statement when in doubt. Questions affected by acquiescence bias take the following format: a stimulus in the form of a statement is presented, followed by 'agree/disagree,' 'yes/no' or 'true/false' response options.
[1] [17] For example, in a survey utilizing a Likert scale with potential responses ranging from one to five, the respondent may only give answers as ones or fives. Another example is if the participant only answered questionnaires with "strongly agree" or "strongly disagree" in a survey with that type of response style.
The item-total correlation approach is a way of identifying a group of questions whose responses can be combined into a single measure or scale. This is a simple approach that works by ensuring that, when considered across a whole population, responses to the questions in the group tend to vary together and, in particular, that responses to no individual question are poorly related to an ...
In other words, while some respondents would answer "yes" to both and some "no" to both, some would like to answer both "yes and no". [4] Other examples of double-barreled questions: "Please agree or disagree with the following statement: Cars should be faster and safer." [3] "How satisfied are you with your pay and job conditions?" [4]
In this survey, 60% of Americans enjoy cooking sides more than the turkey, 55% say they generally prefer sides over turkey and 38% would rather eat just sides than the main protein.
"Since the election I’ve had acquaintances try to explain their reasons for voting for Trump - and that it wasn’t personal."
In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad", or undesirable behavior.