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The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. [2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. [3] In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.
Tequila, often viewed as a high-end splurge, has become more affordable due to falling agave prices. In 2022, agave peaked at 32 Mexican pesos per kilogram at $1.60, but by February 2024, it had ...
Expensive tequila can range in price from roughly $200 a bottle up to tens of thousands and, at the pinnacle, Ley 925 Diamante’s $3.5 million bottle of barrel-aged, 100% pure blue agave tequila.
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In 2018, Bacardi purchased tequila manufacturer Patrón Spirits Company for $5.1 billion. [34] In 2023, Bacardi acquired the renowned super-premium mezcal brand, Ilegal Mezcal. [35] In December 2023, Bacardi took majority control of Irish whiskey producer Teeling. [36]
Assorted tequilas. This is a list of tequilas, including some of the many brands of tequila, both current and former.The year production first began is given when known. The Consejo Regulador del Tequila (Tequila Regulatory Council) reported 1377 registered domestically bottled brands from 150 producers as of November 2
The Federal Trade Commission in a new lawsuit accuses the largest U.S. distributor of wine and spirits of illegal price discrimination ... the supplier of Patron Silver Tequila, Grey Goose Vodka ...
The Patrón Tequila Express private railroad car is owned by DeJoria. DeJoria owns the Patrón Tequila Express, a historic private railroad car. [31] [32] [33] It was built in 1927, and was previously used by the Gulf, Mobile and Ohio Railroad as Car No. 50. [31] DeJoria bought the train car in 1996 and spent $2 million to renovate it.
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