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[6]: 38–39 Logos is also related to the rational appeal that speakers use to persuade their audience through the usage of patterns, such as facts, statistics, and data, also known as informational processing. Aristotle believed that those who used persuasion should use those forms of logical reasoning. [7]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
One definition maintains that certainty is subjective and feeling-based, the other that it is a byproduct of justification. The more commonly accepted definition of rhetoric claims it is synonymous with persuasion. For rhetorical purposes, this definition, like many others, is too broad.
Using loaded or emotive terms to attach value or moral goodness to believing the proposition. Bandwagon Bandwagon and "inevitable-victory" appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking."
James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...
There is the use of force in persuasion, which does not have any scientific theories, except for its use to make demands. The use of force is then a precedent to the failure of less direct means of persuasion. Application of this strategy can be interpreted as a threat since the persuader does not give options to their request. [citation needed]
With this understanding, Aristotle argues for the rhetor to understand the entire situation of goals and audiences to decide which specific emotion the speaker would exhibit or call upon in order to persuade the audience. Aristotle's theory of pathos has three main foci: the frame of mind the audience is in, the variation of emotion between ...
Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration, or telling; description, or picturing; exposition, or explaining; and argument, or convincing. [3] This is probably the most commonly accepted definition.