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Birkenstock expects its fiscal 2025 revenue to grow by 15% to 17% -- that's not bad for a 250-year-old company that just grew revenue by 20% and 21% in the past two fiscal years.
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Founded in 1774 by Johann Adam Birkenstock and headquartered in Neustadt (Wied), Rhineland-Palatinate, Germany, the company's original purpose was to create shoes that support and contour the foot, compared to the flat soles of many shoes during that time. In 1896, the Fussbett (footbed) was designed, and by 1925, Birkenstocks were sold all ...