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In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
A concept proposed by Tversky and Kahneman provides an example of this bias in a problem about two hospitals of differing size. [25] Approximately 45 babies are born in the large hospital while 15 babies are born in the small hospital. Half (50%) of all babies born in general are boys. However, the percentage changes from 1 day to another.
The Cognitive Bias Codex. A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. [1] Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world.
A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [ 2 ]
The false-uniqueness effect is an attributional type of cognitive bias in social psychology that describes how people tend to view their qualities, traits, and personal attributes as unique when in reality they are not. This bias is often measured by looking at the difference between estimates that people make about how many of their peers ...
These include the false consensus effect, actor–observer bias, bias blind spot, and fundamental attribution error, among others. The term, as it is used in psychology today, was coined by social psychologist Lee Ross and his colleagues in the 1990s.
According to a meta-analysis of 17 implicit bias interventions, counterstereotype training is the most effective way to reduce implicit bias. [14] In the area of gender bias, techniques such as imagining powerful women, hearing their stories, and writing essays about them have been shown to reduce levels of implicit gender bias on the IAT. [15]