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Self-expression values are part of a core value dimension in the modernization process. [1] Self-expression is a cluster of values that include social tolerance , life satisfaction , public expression and an aspiration to liberty.
x-axis: Survival values versus self-expression values; y-axis: Traditional values versus secular–rational values. [2] The map is a chart in which countries are positioned based on their scores for the two values mapped on the x-axis (survival values versus self-expression values) and the y-axis (traditional values versus secular-rational ...
Survival values versus self-expression values. The global cultural map shows how scores of societies are located on these two dimensions. Moving upward on this map reflects the shift from Traditional values to Secular-rational and moving rightward reflects the shift from Survival values to Self-expression values. [2]
After extensive survey research, Inglehart postulated that the Western societies under the scope of his survey were undergoing transformation of individual values, switching from materialist values, emphasizing economic and physical security, to a new set of postmaterialist values, which instead emphasized autonomy and self-expression. [1]
The second dimension, self-enhancement versus self-transcendence, contrasts self-focused interests with values oriented toward the welfare of others. [1] Although the theory distinguishes ten values, the borders between the motivators are artificial and one value flows into the next, which can be seen by the following shared motivational emphases:
In an individualistic culture, self-expression is highly valued, making the display rules less strict and allowing people to display intense emotion such as: happiness, anger, love, etc. While in a collectivist culture, moderation and self-control is highly valued for the well-being of the group, and collectivist cultures therefore tend to ...
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These consumers are the low-resource group of those who are motivated by self-expression. They are practical people who value self-sufficiency. They are focused on the familiar - family, work, and physical recreation - and have little interest in the broader world. As consumers, they appreciate practical and functional products. Survivors.