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HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach. [29] [63] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package. [7]
The market for mobile CRM applications is currently seeing record growth as new products and services around mobile CRM are being developed. The benefits of mobile CRM application have been demonstrated in a paper by Grandhi & Chugh (2012) through the case of Dow Corning and DirecTV where the introduction of SAP CRM system helped to improve their customer relations. [1]
For small businesses, a CRM system may consist of a contact management system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).
Software Advice is a company that provides advisory services, research, and user reviews on software applications for businesses in over 300 market categories including medical, CRM, HR, construction, business intelligence and marketing automation. [2] [3]
Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.
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