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Coopers renamed itself Jockey Menswear, Inc. in 1971, [15] and Jockey International, Inc. the following year. [16] In 1997 Jockey acquired the seamless panties division of Formfit -Rogers, and sold them under the name Form-Fit (this branding was later discontinued). [ 17 ]
Briefs (or a brief) are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pelvis to the crotch and buttocks, and are worn by both men and women.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
More than 37,000 Amazon shoppers rave about these comfy wedgie-proof panties.
During the late 1970s and 1980s, Palmer was a spokesman and underwear model for Jockey brand men's briefs. He appeared in the company's national print and television advertisements as well as on billboards at Times Square in New York City and other major cities.
These trunks, now known as "boxer trunks", immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s. The two styles, briefs and boxer shorts, had varying ratios of sales for the following fifty years, with strong regional and generational preferences.
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