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Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others,” [1] such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies “recipients’ inferences, attributions, and evaluations ...
He is known for developing communication accommodation theory, [4] and has diverse research interests in the areas of applied intergroup communication research and theory. [5] Giles was born in Cardiff, Wales. He earned his B.A. in psychology from Bangor University and his Ph.D. in Social Psychology from the University of Bristol.
Numerous models and theories of intercultural communication have been proposed, including communication accommodation (Giles, 1973), cultural convergence (Barnett & Kincaid, 1983), identity or face negotiation theory (Ting-Toomey, 1993), and interactive acculturation (Bourhis, Moise, Perreault, & Senecal, 1997).
Communication accommodation theory (CAT) – Gallois et al. (1991) and Giles (1973) – considers the way an individual interacts with another based on the context of the interaction [6] Social exchange theory; Resource exchange theory
The audience design model was inspired by Giles' communication accommodation theory and Bell's own research on the speech of radio news broadcasters in New Zealand.The study focused on two radio stations which shared the same recording studio and some of the same individual newsreaders.
The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
Communication accommodation theory Two specific shortcomings of this basic form of CAT include its inability to explain situations in which convergence occurs when the motivation is clearly not social approval (e.g. in arguments) [ 18 ] [ 19 ] and the fact that non-convergent speech is often used to maintain social distance in asymmetric ...
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