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Threats against a person's self-integrity are events or messages that imply an individual is not good or adequate in a personally relevant domain. Self-affirmation theory suggests that when individuals face threat to one of these domains, they are motivated to maintain a positive global image of themselves.
The contrast streams of carefully crafted images and updates create an environment where people feel compelled to showcase the positive aspects of their lives, contributing to the phenomenon of self-preservation. The pressure to maintain a favorable online image can intensify the desire for upward social comparisons, as individuals strive to ...
Positive face is "the positive consistent self-image or 'personality' (crucially including the desire that this self-image be appreciated and approved of) claimed by interactants" Negative face is "the basic claim to territories, personal preserves, rights to non- distraction —i.e., to freedom of action and freedom from imposition"
Self-image is the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to an objective investigation by others (height, weight, hair color, etc.), but also items that have been learned by persons about themselves, either from personal experiences or by internalizing the judgments of others.
[15] [3] Brown and Levinson defined positive face two ways: as "the want of every member that his wants be desirable to at least some others executors" (p. 62), or alternatively, "the positive consistent self-image or 'personality' (crucially including the desire that this self-image be appreciated and approved of) claimed by interactants" (p ...
Example: Humans constantly maintain upkeep for their self-image no matter if they practice self-face upkeep or other-face upkeep. Face is problematic when identities are questioned. Example: Questioning someone's position or place in a group setting can create face-threatening situations.
Self-enhancement is a type of motivation that works to make people feel good about themselves and to maintain self-esteem. [1] This motive becomes especially prominent in situations of threat, failure or blows to one's self-esteem. [2] [3] [4] Self-enhancement involves a preference for positive over negative self-views. [5]
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1] The concept is based on two main theoretical foundations: marketing theory and self-presentation ...