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Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market. [1]
It is estimated that 1 in 4 women over the age of 35 experience some level of urinary incontinence, often following childbirth or during menopause. Incontinence is also experienced by approximately 1 in 10 men, commonly related to prostate issues. Incontinence is more prevalent with age, and is commonly experienced by those 65 and over. [2]
However, "rubber pants" is still a generic term for any pull-on or snap-on incontinence protective garment. Lacking a fly front, the traditional variant is a true panty. As an infants' garment they had fallen out of favor in the 1950s, but were still the primary adult incontinence protective garment and in that role were called "rubber bloomers".
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
Urinary incontinence can strike at different points in your life, but it tends to be more common as you get older. Now, new research has found that the condition may be managed by doing regular ...
Donald Trump’s pick for defense secretary, Pete Hegseth, said gay people should be able to serve in the US military in an apparent shift from his previous stance on the issue.
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