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Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστÏŒς á¼±μάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
Modern women have been socialized to believe that perky breasts are desirable. Laura Tempesta, bra expert and founder of bra manufacturer Bravolution, stated, "Lifted breasts are considered attractive in our culture which is why bra-wearing is a cultural development."
Many women wear sports bras to reduce pain and physical discomfort caused by breast movement during exercise. Some sports bras are designed to be worn as outerwear during exercise such as running. There are also sports bras with extra padding for exercises that involve some kind of trauma to the breasts. [1] The sports bra was deemed a serious ...
Women in six U.S. states are now effectively allowed to be topless in public, according to a new ruling by the U.S. 10th Circuit Court of Appeals. 'Free the Nipple' movement: Women can now legally ...
Larry Nadler was a Harvard-trained MBA and brought modern marketing strategies to the industry. [14] He commissioned market research that identified women's feelings about intimate apparel. Women did not hate their bras. Rather, they saw bras as a means to feel and look beautiful, to be fashionable and sexy, and to attract men.
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