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The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστÏŒς á¼±μάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000 [257] and 70% in 2005. [258] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [259] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
This innovation on existing bra design provided more comfort and freedom of movement for the wearer. [5] He also coined the name "Wonder-Bra" in 1935. [6] Israel Pilot's U.S. patent 2,245,413, granted in 1941, allowed for greater shoulder strap elasticity by cutting the fabric so that the weave has the greatest stretch (cutting on the "bias ...
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
Laura Tempesta, bra expert and founder of bra manufacturer Bravolution, stated, "Lifted breasts are considered attractive in our culture which is why bra-wearing is a cultural development." [ 60 ] Women feel pressured to wear bras because society expects their breasts to "stay firm and in the right position", or that if they are braless, it ...
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