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Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo.
The Seagram's Distillery (also known as the Calvert Distillery) is a historic building complex in Louisville, Kentucky, on Seventh Street Road.It was originally constructed between 1933 and 1936 for the production of bourbon whiskey by Distillers Corporation Limited, who acquired Joseph E. Seagram & Sons (later renamed to The Seagram Company Ltd.) in 1928.
A Seven and Seven or 7 and 7 is a highball cocktail, a mixed alcoholic drink containing Seagram's Seven Crown, a blended whiskey, and 7 Up, a lemon-lime soft drink. It is typically served with ice. It was one of the most popular drinks in the United States during the 1970s. [1]
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario , it was in the 1990s the largest owner of alcoholic beverage brands in the world.
In 1989, Sazerac acquired several brands from Seagram.The Benchmark (bourbon) eventually changing its name from "Benchmark" to McAfee's Benchmark, Eagle Rare (Kentucky straight bourbon), Nikolai (vodka), Dr. McGillicuddy's, (liqueur) and Fireball Whisky, which was rebranded as Fireball Cinnamon Whisky in 2007.
The Benchmark brand was created by Seagram's in the late 1960s to be a luxury or premium-level bourbon. At that time, the whiskey was not called McAfee's, but simply Benchmark Bourbon; and the name McAfee came much later. Originally Benchmark was sold in a decanter-style bottle with a black label. [4]
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Gimli Distillery was established in 1968 in Gimli, Manitoba, to produce Seagram brands, the distillery was acquired by Diageo in 2001. The Gimli Distillery is responsible for producing Crown Royal, the best-selling Canadian whisky in the world with 7 million cases [b] shipped in 2017.