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In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month.
Dynamite Clothing (stylized as DYNAMITE) is a clothing store catered to women between the ages of 25 and 30 years old. [2] Founded in 1984 as a subsidiary of Groupe Dynamite , Dynamite currently has locations in Canada, the United States, Jordan and Saudi Arabia. [ 3 ]
Ann Taylor is a small US chain of clothing stores for women. Clothing is targeted for fashion forward career women. Ann Taylor was founded in 1954. Loft, originally Ann Taylor Loft, was established in 1998 as an extension of the original Ann Taylor brand, offers more relaxed fashions for work and home, in the "moderate" priced category.
Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
In 2003, Goody's Family Clothing purchased rights to the Duck Head clothing brand for $4.1 million and made it into a private label brand, sold exclusively at Goody's stores. Sales of Duck Head branded clothing totaled more than $97 million in 2004, the last year when Goody's was a publicly traded company required to disclose financial information.
Workwear has not just become a style of clothes that has been adopted by the hipster subculture, but a culture and way of life in this particular community. Pompadour hair cuts, tattoos , denim jackets, military trench coats, lumberjack flannels, chambray shirts, raw denim , and work boots take part into this workwear style.
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