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2. Vinyl banner - Wikipedia

   en.wikipedia.org/wiki/Vinyl_banner

   The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.

3. Signage - Wikipedia

   en.wikipedia.org/wiki/Signage

   Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3] The term signage is documented to have been popularized in 1975 to 1980. [2] Signs are any kind of visual graphics created to display information to a particular audience.

4. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

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6. Digital printing - Wikipedia

   en.wikipedia.org/wiki/Digital_printing

   Advertising – often used for outdoor vinyl banners and event signage, in trade shows, in the retail sector at point of sale or point of purchase, and in personalized direct mail campaigns. Photos – digital printing has revolutionized photo printing in terms of the ability to retouch and color correct a photograph before printing.

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