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Lean LaunchPad is an entrepreneurship methodology created by Steve Blank to test and develop business models based on querying and learning from customers. It is said to be based on the scientific method and combines experiential learning with “The three building blocks of a successful lean startup”: Alexander Osterwalder's "Business Model Canvas", Steve Blank's "Customer Development Model ...
The Lean Canvas is a version of the Business Model Canvas adapted by Ash Maurya in 2010 specifically for startups. [26] [30] The Lean Canvas focuses on addressing broad customer problems and solutions and delivering them to customer segments through a unique value proposition. [31] "Problem" and "solution" blocks replace the "key partners" and ...
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker. [1] He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies.
Lean thinking was born out of studying the rise of Toyota Motor Company from a bankrupt Japanese automaker in the early 1950s to today's dominant global player. [4] At every stage of its expansion, Toyota remained a puzzle by capturing new markets with products deemed relatively unattractive and with systematically lower costs while not following any of the usual management dictates.
In 2006 he founded BusinessModelDesign.com, and in 2010 he co-founded the consultancy firm Strategyzer, which has provided over 5 million people with Osterwalder's Business Model Canvas. In the late 2000s Osterwalder and a team of 470 co-creators published a model for describing business models: the Business Model Canvas .
James P. Womack was the research director of the International Motor Vehicle Program (IMVP) at the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts and is the founder and chairman of the Lean Enterprise Institute, a nonprofit institution for the dissemination and exploration of the Lean thinking with the aim of his further development of the Lean Enterprise.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.