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Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
In high-context cultures, where communication relies on implicit understanding and cultural cues, the use of tools reflects specific cultural norms. [35] These tools, which can be interpreted differently across cultures, emphasize the need for clarity in cross-cultural digital interactions.
Cultural sensitivity is just one dimension of cultural competence, and has an impact on ethnocentrism and other factors related to culture. [14] The results of developing cultural sensitivity are considered positive: communication is improved, leading to more effective interaction between the people concerned, and improved outcome or ...
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
[1] Display rules are a social group or culture's informal norms that distinguish how one should express oneself. They function as a way to maintain the social order of a given culture, creating an expected standard of behaviour to guide people in their interactions.