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  2. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    The profit maximization issue can also be approached from the input side. That is, what is the profit maximizing usage of the variable input? [13] To maximize profit the firm should increase usage of the input "up to the point where the input's marginal revenue product equals its marginal costs". [14]

  3. Long run and short run - Wikipedia

    en.wikipedia.org/wiki/Long_run_and_short_run

    In the short-run, a profit-maximizing firm will: Increase production if marginal cost is less than marginal revenue (added revenue per additional unit of output); Decrease production if marginal cost is greater than marginal revenue;

  4. Perfect competition - Wikipedia

    en.wikipedia.org/wiki/Perfect_competition

    Profit maximization of sellers: Firms sell where the most profit is generated, ... If market conditions improve, and prices increase, the firm can resume production ...

  5. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Mathematically, the markup rule can be derived for a firm with price-setting power by maximizing the following expression for profit: = () where Q = quantity sold, P(Q) = inverse demand function, and thereby the price at which Q can be sold given the existing demand C(Q) = total cost of producing Q.

  6. Monopolistic competition - Wikipedia

    en.wikipedia.org/wiki/Monopolistic_competition

    A firm making profits in the short run will nonetheless only break even in the long run because demand will decrease and average total cost will increase, meaning that in the long run, a monopolistically competitive company will make zero economic profit. This illustrates the amount of influence the company has over the market; because of brand ...

  7. Profit (economics) - Wikipedia

    en.wikipedia.org/wiki/Profit_(economics)

    The social profit from a firm's activities is the accounting profit plus or minus any externalities or consumer surpluses that occur in its activity. An externality including positive externality and negative externality is an effect that production/consumption of a specific good exerts on people who are not involved.

  8. Hotelling's lemma - Wikipedia

    en.wikipedia.org/wiki/Hotelling's_lemma

    Hotelling's lemma is a result in microeconomics that relates the supply of a good to the maximum profit of the producer. It was first shown by Harold Hotelling, and is widely used in the theory of the firm. Specifically, it states: The rate of an increase in maximized profits with respect to a price increase is equal to the net supply of the good.

  9. Cournot competition - Wikipedia

    en.wikipedia.org/wiki/Cournot_competition

    The firms are economically rational and act strategically, usually seeking to maximize profit given their competitors' decisions. An essential assumption of this model is the "not conjecture" that each firm aims to maximize profits, based on the expectation that its own output decision will not have an effect on the decisions of its rivals.