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  2. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and ...

  3. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Evaluation measures for an information retrieval (IR) system assess how well an index, search engine, or database returns results from a collection of resources that satisfy a user's query. They are therefore fundamental to the success of information systems and digital platforms.

  4. Comparison of search engines - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_search_engines

    Web search engines are listed in tables below for comparison purposes. The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software .

  5. Discounted cumulative gain - Wikipedia

    en.wikipedia.org/wiki/Discounted_cumulative_gain

    Using a graded relevance scale of documents in a search-engine result set, DCG sums the usefulness, or gain, of the results discounted by their position in the result list. [1] NDCG is DCG normalized by the maximum possible DCG of the result set when ranked from highest to lowest gain, thus adjusting for the different numbers of relevant ...

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing (SEM) is a ... uses at least five methods and metrics to optimize websites. ... way can be used to optimize other web pages, without paying ...

  8. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information. It also includes the ability to test progressive web applications for compliance with standards and

  9. AOL

    search.aol.com

    The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web. Search query

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