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Billy Beer is a brand of beer first made in the United States in July 1977, by the Falls City Brewing Company. [1] It was promoted by Billy Carter, whose older brother Jimmy was then the president of the United States. [2] In October 1978, Falls City announced that it was closing after less than a year of Carter's promotion.
Falls City brewed several test batches in hopes that one would meet Carter's approval and could be marketed as Billy Beer. Carter, who had long been a Pabst Blue Ribbon drinker, chose one of the Falls City formulas and the brewery quickly developed a marketing campaign for Billy Beer. Realizing that a regional brewery could not fulfill national ...
In 1977, although a Pabst Blue Ribbon drinker, [5] he endorsed Billy Beer, introduced by the Falls City Brewing Company, who wished to capitalize upon his colorful image as a beer-drinking Southern good ol' boy. [12] Billy Carter's name was occasionally used as a gag answer for a Washington, D.C. trouble-maker on 1970s episodes of Match Game.
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Beer portal; This article is within the scope of WikiProject Beer, a collaborative effort to improve the coverage of Beer, Brewery, and Pub related articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.