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The "7 C's of Communication" is a much-quoted list, first provided by Cutlip and Center in 1952 in Effective Public Relations. [2] The original list was a follows:
This is an accepted version of this page This is the latest accepted revision, reviewed on 20 December 2024. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...
In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are tactics. The 7 Cs also include numerous strategies for product development, distribution, and pricing, while assuming that consumers want two-way communications with companies.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Human communication was initiated with the origin of speech approximately 100,000 BCE. [1] Symbols were developed about 30,000 years ago. The imperfection of speech allowed easier dissemination of ideas and eventually resulted in the creation of new forms of communication, improving both the range at which people could communicate and the longevity of the information.
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Interpersonal communication can take place in face-to-face settings, as well as through platforms such as social media. [7] The study of interpersonal communication addresses a variety of elements and uses both quantitative/social scientific methods and qualitative methods.