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2. Customer retention - Wikipedia

   en.wikipedia.org/wiki/Customer_retention

   Customer retention is an outcome that is the result of several different antecedents as described below. Customer satisfaction: Research shows that customer satisfaction is a direct driver of customer retention in a wide variety of industries. Despite the claims made by some one-off studies, the bulk of the evidence is unambiguously clear ...

3. Customer lifetime value - Wikipedia

   en.wikipedia.org/wiki/Customer_lifetime_value

   Forecasting accuracy and difficulty in tracking customers over time may affect CLV calculation process. Retention models make several simplifying assumptions and often involve the following inputs: Churn rate, the percentage of customers who end their relationship with a company in a given period. Churn rate + retention rate = 100%. Most models ...

4. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

5. RFM (market research) - Wikipedia

   en.wikipedia.org/wiki/RFM_(market_research)

   RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1] RFM stands for the three dimensions: Recency – How recently did the customer purchase?

6. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   ECRM is being adopted by companies because it increases customer loyalty and customer retention by improving customer satisfaction, one of the objectives of eCRM. E-loyalty results in long-term profits for online retailers because they incur less costs of recruiting new customers, plus they have an increase in customer retention. [10]

7. Customer data management - Wikipedia

   en.wikipedia.org/wiki/Customer_data_management

   Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .