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  2. Choice - Wikipedia

    en.wikipedia.org/wiki/Choice

    A choice is the range of different things from which a being can choose. [1] The arrival at a choice may incorporate motivators and models.. Freedom of choice is generally cherished, whereas a severely limited or artificially restricted choice can lead to discomfort with choosing, and possibly an unsatisfactory outcome.

  3. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  4. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The rational choice model, also called rational choice theory refers to a set of guidelines that help understand economic and social behaviour. [1] The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith . [ 2 ]

  5. Choice architecture - Wikipedia

    en.wikipedia.org/wiki/Choice_architecture

    Classical economics predicts that providing more options will generally improve consumer utility, or at least leave it unchanged.However, each additional choice demands additional time and consideration to evaluate, potentially outweighing the benefits of greater choice.

  6. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  7. Discrete choice - Wikipedia

    en.wikipedia.org/wiki/Discrete_choice

    Discrete choice models statistically relate the choice made by each person to the attributes of the person and the attributes of the alternatives available to the person. For example, the choice of which car a person buys is statistically related to the person's income and age as well as to price, fuel efficiency , size, and other attributes of ...

  8. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    In Economics, an occupational choice model is a model that seeks to answer why people enter into different occupations [28]. [29] In the model, in each moment, the ...

  9. Choice set - Wikipedia

    en.wikipedia.org/wiki/Choice_set

    By reducing the choice set to a manageable number of alternatives, people are able to make complex decisions between theoretically infinite alternatives in a practical time frame. Choice sets are often used in psychological and market research to make data collection and evaluation more manageable, or to make direct comparisons between a ...