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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Impulsive sensation-seeking: measures low socialisation, and high psychoticism, impulsivity, and sensation-seeking. The impulsivity items assess lack of planfulness and a tendency to act without thinking. The sensation seeking items describe a liking for thrills and excitement, novelty and variety, and unpredictable situations and friends. [3]
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
The Sensation Seeking Scale is one of the most common psychological instruments for measuring sensation seeking. It was created in 1964 by Marvin Zuckerman , at the University of Delaware . [ 1 ] Zuckerman created the scale with the purpose of better understanding personality traits such as neuroticism , antisocial behavior , and psychopathy ...
Social work is a broad profession that intersects with several disciplines. Social work organizations offer the following definitions: Social work is a practice-based profession and an academic discipline that promotes social change and development, social cohesion, and the empowerment and liberation of people.
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Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.