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Charles Berger was an integral part in formulating the uncertainty reduction theory. The uncertainty reduction theory explains how humans utilize communication strategies to lower uncertainty regarding other human beings. [7] This theory begins to understand the differences in strategies that people use in order to make conversations as well as ...
The foundation of the uncertainty reduction theory stems from the information theory, originated by Claude E. Shannon and Warren Weaver. [2] Shannon and Weaver suggests, when people interact initially, uncertainties exist especially when the probability for alternatives in a situation is high and the probability of them occurring is equally high. [6]
Uncertainty management theory (UMT), developed by Dale Brashers, addresses the concept of uncertainty management. Several theories have been developed in an attempt to define uncertainty, identify its effects and establish strategies for managing it. [1] Uncertainty management theory was the first theory to decline the idea that uncertainty is ...
Doing this will decrease your risk of at least 26 different types of cancer.
Anxiety/uncertainty management (AUM) theory is known as the high levels of anxiety one may experience as they come in contact with those of another culture.This concept was first introduced by William B. Gudykunst to further define how humans effectively communicate based on their anxiety and uncertainty in social situations.
Together with risk assessment and risk management, risk communication aims to reduce foodborne illnesses. Food safety risk communication is an obligatory activity for food safety authorities [8] in countries, which adopted the Agreement on the Application of Sanitary and Phytosanitary Measures. Risk communication also exists on a smaller scale.
The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, [14] as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. [15] [16] [17] [18]
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