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  2. Online focus group - Wikipedia

    en.wikipedia.org/wiki/Online_focus_group

    While the participant is conducting the assigned task, his or her own webcam is recording their face, and at the same time, every action taking place on the screen is being recorded. After the task is completed the participant is asked to answer a series of post task survey questions such as "What was the message being conveyed by that ad?

  3. Computer-assisted web interviewing - Wikipedia

    en.wikipedia.org/wiki/Computer-assisted_web...

    Lurkers view all of the questions in the survey, but do not answer any of the questions. Lurking drop-outs represent a combination of 3 and 4. Such a participant views some of the questions without answering, but also quits the survey prior to reaching the end. Item non-responders view the entire questionnaire, but only answer some of the ...

  4. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    Online surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to ESOMAR online survey research accounted for 20% of global data-collection expenditure in 2006. [ 1 ]

  5. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Survey participants can choose to remain anonymous, though risk being tracked through cookies, unique links and other technology. It is not labour-intensive. Questions can be more detailed, as opposed to the limits of paper or telephones. [25] This method works well if the survey contains several branching questions.

  6. Online qualitative research - Wikipedia

    en.wikipedia.org/wiki/Online_qualitative_research

    The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums. One could argue that communities are either a form of quantitative or qualitative research, depending on the number of participants and the nature of the research tasks they undertake. Market research communities (MROC's) have ...

  7. Huffington Post / YouGov Public Opinion Polls

    data.huffingtonpost.com/yougov/methodology

    YouGov approaches this problem by recruiting a large panel of internet users who have agreed to participate in online surveys. This panel is itself not representative of the U.S. population, but samples are drawn from that panel to match a random sample of respondents drawn from the Census Bureau’s American Community Survey (more information ...

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