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Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one. Cname="CCT1">Arnould, E. J.; Thompson, C. J. (2005).
Hermann Heinrich Gossen (7 September 1810 – 13 February 1858) was a German economist who is often regarded as the first to elaborate, in detail, a general theory of marginal utility.
Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1]
Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law.
The U Process of Co-sensing and Co-creating — Presencing. Theory U is a change management method and the title of a book by Otto Scharmer. [1] Scharmer with colleagues at MIT conducted 150 interviews with entrepreneurs and innovators in science, business, and society and then extended the basic principles into a theory of learning and management, which he calls Theory U. [1] The principles ...
A stable binary format (called a .ppt file, like all earlier binary formats) that was shared as the default in PowerPoint 97 through PowerPoint 2003 for Windows, and in PowerPoint 98 through PowerPoint 2004 for Mac (that is, in PowerPoint versions 8.0 through 11.0) was finally created. It was based on the Compound File Binary Format.
The "theory of mind" is described as a theory, because the behavior of the other person, such as their statements and expressions, is the only thing being directly observed; no one has direct access to the mind of another, and the existence and nature of the mind must be inferred. [12]