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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
Also called Windsor Plant 6. Demolished and is now a Chrysler warehouse – the Chrysler Logistics Centre. Colombia: Colmotores-Chrysler: Bogotá: 1965: 1979: Dodge Coronet 440 Dodge Coronet Dodge Polara Dodge Dart Dodge Alpine Dodge D series Trucks: Chrysler bought 60% of Colmotores in 1965. Chrysler sold their stake in Colmotores to General ...
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
This engine family was Chrysler's first 60° V6 engine designed and built in-house for front wheel drive vehicles, and their first V6 not based on a V8. It was designed as a larger, more powerful alternative to the Mitsubishi 3.0 V6 in the minivans and debuted in 1989 for the 1990 model year.
Hurst Performance was originally named Hurst-Campbell. The company was established in 1958 as an auto repair shop when George Hurst and Bill Campbell were both young men. The original shop was located on Glenside Ave. in Glenside, Pennsylvania. They later moved to a large building on the corner of Street Road and Jacksonville Road in Warminster ...
It was the Jeep brand that Chrysler CEO Lee Iacocca wanted – in particular, the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler.
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