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Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979.
Since the per carat price of diamond shifts around key milestones (such as 1.00 carat (200 mg)), many one-carat diamonds are the result of compromising cut for carat. Some jewelry experts advise consumers to buy a 0.99-carat (198 mg) diamond for its better price or buy a 1.10-carat (220 mg) diamond for its better cut, avoiding a 1.00-carat (200 ...
Princess cut diamond set in a ring. The princess cut (technical name 'square modified brilliant') is a diamond cut shape often used in engagement rings. The name dates back to the 1960s, while the princess cut as it exists was created by Betazel Ambar, Ygal Perlman, and Israel Itzkowitz in 1980.
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A 5.05-carat (1.010 g) Emerald-cut red diamond formerly known simply as "Red Diamond". This is the second-largest known red diamond. It was cut from a 35-carat (7.0 g) piece of boart discovered near Lichtenburg, South Africa. It reappeared in 2007 after a 37-year absence from sight, and was purchased by Kazanjian Brothers Inc. —
Sapphire & Diamond 3-Stone Halo Twist Engagement Rings Explore our recently designed alternative & non-traditional engagement rings on 15% off sale. A deep blue sapphire framed by leaf diamond halo in a vintage gold setting.
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