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A private placement agent or placement agent is a firm assisting fund managers in the alternative asset class (e.g., private equity, [1] infrastructure, real estate, hedge funds, and venture capital) and entrepreneurs/private companies (e.g., start-ups and growth capital companies) seeking to raise private financing through a so-called private placement.
Probitas Partners is an independent, global advisory firm founded in 2001. [1] The company is focused on raising capital as a placement agent for private equity fund sponsors as well as providing portfolio management and liquidity solutions [buzzword], through the private equity secondary market, for investors in private equity.
Rede Partners operates four lines of business: Fund placement for private equity fund managers, acting as the placement agent. [4] Rede Partners assists private equity firms in fund raising and advises on all the stages and areas of the fundraising process including strategy, documentation and structuring.
The firm operates three business lines: Fundraising for private equity, private debt, infrastructure and sustainable investing fund managers (as a placement agent). [3] [4] Campbell Lutyens assists private equity firms in raising funds and advises on all stages and aspects of the fundraising process including strategy, documentation and structuring.
In 2010, the firm was the first placement agent in the U.S. to launch a fund raising platform for private equity firms in China. [9] In 2013 and 2017, Private Equity International named Eaton Partners the "Placement Agent of the Year in North America" ahead of Park Hill Group and Credit Suisse.
Sinclair oversees how Preqin addresses the needs of fund managers, investment banks, and placement agents, representing some 3,000 front-office teams, trying to navigate the opaque industry of ...
Atlantic-Pacific Capital (APC) is an independently owned placement agent.APC has established relationships with a network of institutional investors in North America, Europe, the Middle East, Australasia, and the emerging markets to which it markets private equity funds.
The placement agent landscape is a competitive environment, with many firms providing private equity advisory services to managers across the spectrum. A few placement agents are structured as groups within larger investment banking firms, though a number, like Asante, operate as independent advisors.
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