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Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]
Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrell's WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research conglomerate.
GWI (formerly GlobalWebIndex) is an audience research company founded by Tom Smith in 2009. The company provides audience insight to publishers, media agencies and marketers around the world. [ 1 ] GWI profiles consumers across 48+ countries with a panel representing over 2.7 billion digital consumers, making insights available through a ...
Mintel Group Ltd is a global, privately owned market research firm based in London, UK. [2] The corporation also maintains offices in Chicago , Mumbai , Belfast , Shanghai , Tokyo , Sydney , São Paulo , Singapore , Kuala Lumpur , Dusseldorf , Bangkok , and Seoul .
At that time, the “GfK Association” was limited to promoting market and sales research. In 2010, the company was the world's fourth-largest market research company by revenue. [5] In December 2016, investment company American private equity group Kohlberg Kravis Roberts made a takeover bid for 18.54 percent of the company's shares. [6]
In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. [1] The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2]
Ipsos Group S.A. (French pronunciation:; [3] derived from the Latin expression, ipso facto [4]) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot , Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999.
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related to: global voc market research group