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Shoji Shiba (司馬 正次 [1]) is an international expert in Total Quality Management and Breakthrough Management. [2] Globally he is best known for developing the "Five Step Discovery Process" for Breakthrough Management. In the recent years he has been guiding the transformation of the Indian manufacturing industry.
Leeflang and Wittink (2000) [5] have identified five eras of model building in marketing: (1950-1965) The first era of application of operations research and management science to marketing (1965-1970) Adaptation of models to fit marketing problems (1970-1985) Emphasis on models that are an acceptable representation of reality and are easy to use
Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Business strategy drives selection of business models. These business models drive the design of underlying processes and services. Business Analysis is critical: Any number of models can address a strategic imperative. But the best models, services and processes will exploit existing business capabilities (human, IT and physical), the areas where change is possible and the areas where invest
The Workflow Management Coalition, [6] BPM.com [7] and several other sources [8] use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...
The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]