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Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. [1] Many people use the terms public relations and media relations interchangeably. However, media relations as a practice is part of the overall set of public relations skills and techniques used to disseminate ...
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research. A Festschrift , "The future of excellence in public relations and communication management: challenges for the next generation" was published to mark his retirement in 2005 [ 4 ]
The three levels referred to in the model's name are Public, Private and Personal leadership. The model is usually presented in diagram form as three concentric circles and four outwardly directed arrows, with personal leadership in the center. The first two levels – public and private leadership – are "outer" or "behavioral" levels ...
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